Tamagotchi

Forgotten Toys · 1996

Published

Bandai’s Tamagotchi placed a small virtual creature inside an egg-shaped keyring device and made its wellbeing the owner’s responsibility. Released in November 1996, the LCD pet needed regular feeding, cleaning and attention. The care it received affected its condition and the form it eventually grew into.

Why It Mattered

It made neglect feel like part of play: the toy continued needing attention even after it had been put away. That persistent responsibility created unusually strong attachment to a few pixels, and Bandai kept the same nurturing idea alive through later colour, communication and networked versions.

Original form

- The first device used an egg-shaped case, an LCD screen and a keychain form. - Bandai dates the original Japanese release to 23 November 1996. - Bandai's development account says an earlier proposal was an egg-shaped wristwatch before the keychain design was chosen.

Care as play

- The creature's condition changed according to the user's care and could die after neglect. - Different interactions determine which adult character develops.

Continuing series

- Bandai's chronology records an infrared-equipped return in 2004, a colour-screen model in 2008 and a Wi-Fi-equipped model in 2023. - The official history lists Tamagotchi Paradise in 2025 and cumulative worldwide shipments of 100 million by the end of July 2025.

Associated With

Bandai - creator or operator

Defining Feature

An egg-shaped LCD device in which care choices determine a virtual pet's development

Status

Active - Bandai's official history records new product generations through 2025

Primary Records

- **Tamagotchi 25th Anniversary — It All Started with This Proposal, Part One** - **Tamagotchi History** - **Stop Counterfeit Products: Initiatives to Protect Tamagotchi IP and Brands**

Image Sources

- All one image sources are not yet verified — editorial review required.

Rights Notice

Images are included for historical and archival reference. Rights holders may contact Forgotten Archive through the publishing account to request a credit correction or removal.

Gallery

Pink and yellow egg-shaped Tamagotchi with three purple buttons and a metal bead-chain, photographed on a pale background.
Source
Credit

Tomasz Sienicki (Tsca), CC BY-SA 2.0 / CC BY-SA 3.0 / GFDL

Caption

Three buttons and a tiny screen made Tamagotchi care a pocket-sized routine, with the digital pet attached to a keychain.