Satisfries

Region

United States; Canada

Associated With

Burger King Corporation - SATISFRIES trademark applicant

Defining Feature

Crinkle-cut fries sold alongside the regular fries and promoted through calorie-and-fat comparisons

Status

Discontinued - most US and Canadian outlets began phasing it out in 2014, while some opted to continue

Overview

Satisfries were Burger King’s crinkle-cut alternative, sold alongside its regular fries rather than replacing them.

Introduced in the United States in September 2013, they cost more than the basic fries and were promoted through calorie-and-fat comparisons. Their ridged shape and separate menu place made the choice visible at the counter or drive-through.

In August 2014, most US and Canadian outlets began phasing them out. About 2,500 of 7,400 restaurants chose to continue, including three reported holdouts in Highlands County, Florida; their final sale date is unknown.

Why It Mattered

The national retreat did not mean demand had disappeared everywhere. Quality Dining planned to keep Satisfries at its three Highlands County locations, while managers in Sebring and Avon Park reported continued demand. A product losing its place across the chain still had customers locally.

Launch Offer and Pricing

• Burger King publicly introduced Satisfries in the United States on 24 September 2013, following a reported preview on 19 September; its trademark application also claims first use in commerce on the launch date.
• Launch reporting priced Satisfries at US$1.79–$1.99, compared with US$1.59 for the basic fries. These were reported launch prices rather than a universal national tariff.
• Burger King Worldwide’s 2013 Form 10-K placed the Q3 launch within its US/Canada menu strategy, but it does not establish an exact Canadian launch date.

How the Nutrition Comparisons Worked

• The photographed March 2014 sign appears to compare equal 70-gram portions, listing 6.3 g versus 11.2 g of fat and 150.5 versus 226.8 calories for Satisfries and McDonald’s fries respectively.
• Those figures were historical advertising claims, not independently verified laboratory findings.
• The Associated Press reported a different named-serving comparison: 270 calories for a small Satisfries order and 230 for a smaller McDonald’s serving, showing how portion size changed the result.

Trademark and Advert Records

• Burger King Corporation filed the SATISFRIES US trademark application for French fries on 25 September 2013 under serial 86-074,815.
• The application appeared in the USPTO Official Gazette on 18 February 2014. That publication was not a registration certificate and does not establish the trademark’s current status.
• An iSpot catalogue page records a Satisfries advert using the line “Are You Satisfried” with a publication date of 25 September 2013; playback was unavailable and the first broadcast date is not established.

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