Butterfinger BB’s

Why It Mattered

The BB’s format recast an established chocolate bar as a portable, shareable snack. Its unusual shape and prominent 1990s advertising gave it an identity distinct from the standard Butterfinger bar and helped sustain nostalgia after its discontinuation.

The BB’s Format

• Each piece used the crisp peanut-flavoured Butterfinger centre in a small spherical form.
• A chocolate coating enclosed the centre.
• The bite-sized format was designed for portable, shareable eating rather than the shape of a conventional bar.

Branding and Advertising

• The United States trademark record lists 27 February 1989 as the mark’s first-use date.
• Advertising featuring Bart Simpson became a defining part of the product’s 1990s identity.
• The BB’s name connected the format directly to the wider Butterfinger range.

Discontinuation and Memory

• The supplied record places discontinuation by 2006.
• Later bite-sized Butterfinger products did not restore the original spherical BB’s format.
• Packaging, advertisements and trademark documentation preserve the product’s history.

Associated With

Nestlé - manufacturer or brand

Defining Feature

Spherical pieces with a crisp peanut-flavoured centre and chocolate coating

Status

Preserved - by 2006; preserved through advertising, packaging and trademark records

Primary Records

• USPTO TSDR — BUTTERFINGER BB’S serial 73808158
• 24/7 Wall St. — Popular Discontinued Snack Foods

Image Sources

• Image 1 source not verified — editorial review required.
• Image 2 source not verified — editorial review required.
• Image 3 source not verified — editorial review required.
• Image 4 source not verified — editorial review required.
• Image 5 source not verified — editorial review required.

Rights Notice

Images are included for historical and archival reference.

Rights holders may contact Forgotten Archive through the publishing account to request a credit correction or removal.

Gallery and image credits