Tizer Ice

Forgotten Food & Drinks · 1998

Published

Tizer Ice was an A.G. Barr carbonated drink on sale in Britain by August 1998. Its defining claim was a cold-tasting sensation even at room temperature, promoted through advertising and a website containing a chill-out room and Shockwave game.

Why It Mattered

The variant captured a late-1990s moment when soft drinks sold a physical sensation and lifestyle as much as a flavour. Its unusual coldness claim and web campaign gave it an identity distinct from standard Tizer.

The Cold-Taste Proposition

- Campaign trade coverage described it as a new A.G. Barr drink that tasted cold even at room temperature. - Its campaign used the line “Don’t just taste it, feel it” in approved period imagery.

Promotion & Contemporary Trace

- Its original tizer.co.uk promotion included a chill-out room and a Shockwave game. - A collector advert index lists a 1998 cinema advert, “Tizer Ice—The Iceman”; this is contextual evidence, not a formal archive record. - A 1999 Sunday Mirror report recorded criticism of a refrigerator-themed print advert, without establishing a ban, withdrawal or ASA ruling.

Availability & Present Status

- The Independent placed it in the UK fizzy-drink market by 7 August 1998. - A digitised 2000 retail listing included both Tizer and Tizer Ice. - Tizer Ice no longer appears in A.G. Barr’s range.

Associated With

A.G. Barr - manufacturer or brand

Defining Feature

A carbonated drink marketed as tasting cold even at room temperature

Status

Discontinued - On sale by August 1998 and in retail listings in 2000; no longer listed in A.G. Barr’s current Tizer range

Primary Records

- **Tizer — A.G. Barr official product page** - **Our history — A.G. Barr** - **Interim Results for the six months ended 31 July 1999 — A.G. Barr plc**

Image Sources

- **Image 1** - **Image 2** - **Image 3**

Rights Notice

Images are included for historical and archival reference. Rights holders may contact Forgotten Archive through the publishing account to request a credit correction or removal.

Gallery

Blurred television-style image showing a blue Tizer Ice can on the right and large white text reading “Don’t just taste it feel it.” on the left.
Source
Credit

Tizer Ice advertising artwork; preserved by the Bring Back Tizer Ice page

Licence

Historical Ephemera

Displayed for commentary and research. Fair dealing under the UK CDPA 1988 applies only where its conditions are met. No permission for reuse is granted.

Caption

Tizer Ice's promise to be felt as well as tasted made a physical cooling sensation the centre of its advertising.

Two blue Tizer Ice cans on a white background, shown at slight angles. Each can has large white 'ICE' lettering, small Tizer branding, the words 'Don’t Just Taste It' around the rim, and an open mouth graphic.
Source
Credit

Tizer Ice packaging artwork; product image reproduced by Salle Pierre Lamy, photographer not identified

Licence

Historical Ephemera

Displayed for commentary and research. Fair dealing under the UK CDPA 1988 applies only where its conditions are met. No permission for reuse is granted.

Caption

The blue cans and open-mouth graphic presented Tizer Ice as a sensory novelty, distinct from the familiar red Tizer identity.

A single blue Tizer Ice can photographed upright against a pale grey background. The can reads 'tizer ICE' and 'Freeze You Head' and shows a red stylised face graphic.
Source
Credit

Tizer Ice packaging artwork; product photograph reproduced by HabboxForum, photographer not identified

Licence

Historical Ephemera

Displayed for commentary and research. Fair dealing under the UK CDPA 1988 applies only where its conditions are met. No permission for reuse is granted.

Caption

The Freeze Your Head packaging connected Tizer Ice to the exaggerated, irreverent character of the parent drink's advertising.