Tizer Ice

Why It Mattered

It captured a late-1990s moment when fizzy drinks sold an experience as much as a flavour: something meant to feel strangely icy rather than simply taste sweet. The room-temperature coldness remains its most distinctive documented trait, while its web promotion and lifestyle branding show how the campaign reached beyond the shop shelf.

The Cold-Taste Proposition

• Campaign trade coverage described it as a new A.G. Barr drink that tasted cold even at room temperature.
• The supplied evidence does not verify menthol or any particular ingredient as the cause of that sensation.
• Its campaign used the line “Don’t just taste it, feel it” in approved period imagery.

Promotion & Surviving Record

• Its original tizer.co.uk promotion included a chill-out room and a Shockwave game.
• A collector advert index lists a 1998 cinema advert, “Tizer Ice—The Iceman”; this is contextual evidence, not a formal archive record.
• A 1999 Sunday Mirror report recorded criticism of a refrigerator-themed print advert, without establishing a ban, withdrawal or ASA ruling.

Availability & Present Status

• The Independent placed it in the UK fizzy-drink market by 7 August 1998.
• A digitised 2000 retail listing included both Tizer and Tizer Ice.
• A.G. Barr’s current official Tizer page lists no Ice variant; the withdrawal date and reason are not established.

Associated With

A.G. Barr - manufacturer and brand owner

Defining Feature

A carbonated drink marketed as tasting cold even at room temperature

Status

Unknown - Documented by August 1998 and in retail listings in 2000; no longer listed in A.G. Barr’s current Tizer range

Primary Records

• Tizer — A.G. Barr official product page
• Our history — A.G. Barr
• Interim Results for the six months ended 31 July 1999 — A.G. Barr plc

Image Sources

• Image 1
• Image 2
• Image 3

Rights Notice

Images are included for historical and archival reference.

Rights holders may contact Forgotten Archive through the publishing account to request a credit correction or removal.

Gallery and image credits