Sunny Delight

Forgotten Food & Drinks · 1963

Archived on

Associated With

Two unnamed Florida fathers in the company’s origin account - manufacturer or brand

Defining Feature

An orange-flavoured citrus punch containing a small proportion of juice

Status

Active - Still marketed as SUNNYD through the company’s current product site

Overview

SunnyD dates Sunny Delight to summer 1963 and says it was created in Florida by two unnamed fathers.

The Smithsonian catalogues Procter & Gamble Sunny Delight print advertisements in a folder dated 1996–1997.

The drink is now marketed as SUNNYD. Tangy Original is labelled an orange-flavoured citrus punch containing 5% juice per serving.

Why It Mattered

Sunny Delight’s advertising identity referred to children directly: the frame reproduced here uses the slogan ‘The good stuff kids go for’. Tangy Original’s current classification as an orange-flavoured citrus punch containing 5% juice also distinguishes the product from ordinary orange juice.

Florida Origin Account

  • SunnyD dates the drink to the summer of 1963.
  • The company describes it as having been created in Florida by two unnamed fathers.

Current Tangy Original Listing

  • Tangy Original is labelled an orange-flavoured citrus punch.
  • The product page states 5% juice per serving and lists several concentrated fruit juices.

Procter & Gamble Advertising Archive

  • The Smithsonian catalogues Procter & Gamble Sunny Delight print advertisements.
  • The advertising folder is dated 1996–1997.
Sources & Records

Gallery

A low-resolution Sunny Delight advert frame shows an orange bottle outdoors beside the slogan “The good stuff kids go for” in white lettering.
Source
Credit

Sunny Delight advertising still; original capture contributor not identified

Licence

Historical Ephemera

Displayed for commentary, criticism, research and historical documentation where permitted by applicable law. No permission for reuse is granted.

Caption

Sunny Delight's 'good stuff' advertising tied the drink to children and outdoor fun, showing how an everyday beverage was given a distinctive lifestyle identity.