Tizer Ice

The Drink Marketed to Taste Cold at Room Temperature

Forgotten Food & Drinks · 1998

Archived on

Associated With

A.G. Barr - manufacturer or brand

Defining Feature

A carbonated drink marketed as tasting cold even at room temperature

Status

Discontinued - On sale by August 1998 and in retail listings in 2000; no longer listed in A.G. Barr’s current Tizer range

Overview

Tizer Ice was an A.G. Barr carbonated drink sold in Britain with a cold-tasting proposition.

On sale by August 1998, it was promoted as tasting cold even at room temperature. The campaign treated physical sensation as the product’s defining feature rather than presenting it as a standard Tizer variant.

A 2000 retail listing still included Tizer Ice, but it no longer appears in A.G. Barr’s current range. The date of its withdrawal is not established.

Why It Mattered

The variant captured a late-1990s moment when soft drinks sold a physical sensation and lifestyle as much as a flavour. Its unusual coldness claim and web campaign gave it an identity distinct from standard Tizer.

Cold-Taste Proposition

  • Campaign trade coverage described Tizer Ice as a new A.G. Barr drink that tasted cold even at room temperature.
  • Period advertising encouraged consumers to feel the drink as well as taste it.

Website and Advertising Trace

  • The original tizer.co.uk promotion included a chill-out room and a Shockwave game.
  • A collector advert index lists the 1998 cinema advert Tizer Ice—The Iceman; this is contextual rather than formal archival evidence.
  • A 1999 Sunday Mirror report recorded criticism of a refrigerator-themed print advert without establishing a ban, withdrawal or ASA ruling.

Documented Availability

  • The Independent placed Tizer Ice in the UK fizzy-drink market by 7 August 1998.
  • A digitised 2000 retail listing included both Tizer and Tizer Ice.
  • Tizer Ice no longer appears in A.G. Barr’s range.
Sources & Records

Gallery

Blurred television-style image showing a blue Tizer Ice can on the right and large white text reading “Don’t just taste it feel it.” on the left.
Source
Credit

Tizer Ice advertising artwork; preserved by the Bring Back Tizer Ice page

Licence

Historical Ephemera

Displayed for commentary, criticism, research and historical documentation where permitted by applicable law. No permission for reuse is granted.

Caption

Tizer Ice's promise to be felt as well as tasted made a physical cooling sensation the centre of its advertising.

Two blue Tizer Ice cans on a white background, shown at slight angles. Each can has large white 'ICE' lettering, small Tizer branding, the words 'Don’t Just Taste It' around the rim, and an open mouth graphic.
Source
Credit

Tizer Ice packaging artwork; product image reproduced by Salle Pierre Lamy, photographer not identified

Licence

Historical Ephemera

Displayed for commentary, criticism, research and historical documentation where permitted by applicable law. No permission for reuse is granted.

Caption

The blue cans and open-mouth graphic presented Tizer Ice as a sensory novelty, distinct from the familiar red Tizer identity.

A single blue Tizer Ice can photographed upright against a pale grey background. The can reads 'tizer ICE' and 'Freeze You Head' and shows a red stylised face graphic.
Source
Credit

Tizer Ice packaging artwork; product photograph reproduced by HabboxForum, photographer not identified

Licence

Historical Ephemera

Displayed for commentary, criticism, research and historical documentation where permitted by applicable law. No permission for reuse is granted.

Caption

The Freeze Your Head packaging connected Tizer Ice to the exaggerated, irreverent character of the parent drink's advertising.