Butterfinger BB’s

Associated With

Nestlé - manufacturer or brand

Defining Feature

Spherical pieces with a crisp peanut-flavoured centre and chocolate coating

Status

Discontinued - the original spherical BB’s range had ended by 2006

Overview

Butterfinger BB’s turned the familiar bar into small chocolate-coated spheres with crisp peanut-flavoured centres.

The United States trademark record lists 27 February 1989 as the mark’s first-use date. Advertising featuring Bart Simpson later became a defining part of the product’s 1990s identity.

The bite-sized format made the sweet portable and shareable rather than bar-shaped. The range had been discontinued by 2006, and later bite-sized Butterfinger products did not restore the original spherical form.

Why It Mattered

The spherical format gave Butterfinger a product that looked and ate differently from the standard bar. Its association with Bart Simpson also tied the sweet closely to its 1990s advertising identity.

The BB’s Format

• Each piece used the crisp peanut-flavoured Butterfinger centre in a small spherical form.
• A chocolate coating enclosed the centre.
• The bite-sized format was designed for portable, shareable eating rather than the shape of a conventional bar.

Branding and Advertising

• The United States trademark record lists 27 February 1989 as the mark’s first-use date.
• Advertising featuring Bart Simpson became a defining part of the product’s 1990s identity.
• The BB’s name connected the format directly to the wider Butterfinger range.

Discontinuation and Later Formats

• The range had been discontinued by 2006.
• Later bite-sized Butterfinger products did not restore the original spherical BB’s format.

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