Cadbury Astros

Associated With

Cadbury - manufacturer or brand

Defining Feature

Small coloured biscuit centres covered in Cadbury milk chocolate

Status

Discontinued - from the regular UK range

Overview

Cadbury launched Astros in South Africa in 1995 as colourful chocolate-covered biscuit bites.

Each piece combined a biscuit centre with Cadbury milk chocolate and a brightly coloured outer coating, giving the small sweets a layered texture.

Although Astros left the regular UK range, Cadbury’s South African product page lists 40 g and 150 g packs. The company says the product was created for a new generation of South African consumers.

Why It Mattered

Astros combined a biscuit centre, milk chocolate and a coloured shell in a small, layered sweet. Cadbury says it created the product for a new generation of South African consumers.

South African Launch

• Cadbury South Africa dates the Astros launch to 1995.
• The company says Astros was created for a new generation of South African consumers.

Layered Construction

• Each piece has a biscuit centre covered in Cadbury milk chocolate.
• The pieces use multiple coloured outer coatings.

Pack Sizes and Allergens

• The South African product page lists 40 g and 150 g packs.
• The ingredient record identifies milk, wheat and soya allergens.

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