Cadbury Astros
Forgotten Food & Drinks · 1995
Published
Cadbury launched Astros in South Africa in 1995: small biscuit centres covered in milk chocolate and finished with brightly coloured shells. They offered the crunch and handful-by-handful appeal of a cinema snack, packaged with the playful space-age identity suggested by their name.
Why It Mattered
Astros stood apart from ordinary chocolate buttons or coated sweets because of that crisp biscuit centre. Their colour, texture and compact packaging made them especially easy to associate with films, trips and childhood treat cupboards.
Launch record
- Cadbury South Africa dates the launch to 1995.
- The company says Astros was created for a new generation of South African consumers.
Product construction
- Each piece is a biscuit bite covered in Cadbury milk chocolate.
- The pieces use multiple coloured coatings.
Current listing
- The official page lists 40 g and 150 g packs.
- The ingredient record identifies milk, wheat and soya allergens.
Associated With
Cadbury - manufacturer or brand
Defining Feature
Small coloured biscuit centres covered in Cadbury milk chocolate
Status
Discontinued - from the regular UK range
Primary Records
Image Sources
- All one image sources are not yet verified — editorial review required.
Rights Notice
Images are included for historical and archival reference.
Rights holders may contact Forgotten Archive through the publishing account to request a credit correction or removal.
Gallery
Credit
Cadbury Astros advertising artwork; reproduced by BBC Three
Licence
Historical Ephemera
Displayed for commentary and research. Fair dealing under the UK CDPA 1988 applies only where its conditions are met. No permission for reuse is granted.
Caption
Cadbury Astros' space-themed packaging and advertising gave small chocolate snacks a playful identity, linking the product to the brightly branded snack culture of the 1990s.