Kellogg’s Cereal Straws
Forgotten Food & Drinks · 2007–2009
Published
Kellogg’s launched Cereal Straws in 2007, turning familiar breakfast flavours into crisp, hollow wafers that could be eaten or used to drink milk. Cocoa Krispies, Froot Loops and Apple Jacks versions brought cereal branding to a snack that felt part biscuit, part utensil.
Why It Mattered
Cereal Straws made finishing the milk into the main attraction. Their unusual shape and edible function gave them the kind of playground novelty that a conventional cereal bar could never quite match.
Company record
- Kellogg's 2007 annual report records Cereal Straws as a new US product.
- The report names Cocoa Krispies and Froot Loops as the launch flavours.
Format
- The product name and pack record identify a straw-shaped cereal snack.
- Construction details beyond the retained pack and list are not inferred.
Recorded variants
- The 2009 institutional list names Apple Jacks, Cocoa Krispies and Froot Loops versions.
- The 2007 company report names Cocoa Krispies and Froot Loops versions.
Associated With
Kellogg Company - creator or operator
Defining Feature
Straw-shaped snacks sold in cereal-brand varieties
Status
Historical product - Featured in corporate and advertising-compliance records in 2007 and 2009
Primary Records
Image Sources
- All one image sources are not yet verified — editorial review required.
Rights Notice
Images are included for historical and archival reference.
Rights holders may contact Forgotten Archive through the publishing account to request a credit correction or removal.
Gallery
Credit
Kellogg's Froot Loops packaging artwork; photographer not established
Licence
Historical Ephemera
Displayed for commentary and research. Fair dealing under the UK CDPA 1988 applies only where its conditions are met. No permission for reuse is granted.
Caption
Cereal Straws turned Froot Loops into a tube for sipping milk, selling a familiar cereal brand through a different breakfast ritual.