Ferrero Gran Soleil

Launched in Italy in 2006, its sealed tubs went into a domestic freezer for several hours before serving as a sorbet-like dessert. The first documented pack contained two 65-gram lemon tubs.

Ferrero later expanded the range beyond lemon, then suspended the enlarged Italian commercial test in 2014 after Gran Soleil had already vanished from many major chains.

Gran Soleil’s unusual design shifted the final cold-chain step from retailer to household, allowing a frozen-style dessert to be produced, transported, stored and displayed without refrigeration. Ferrero promoted reduced cold-chain energy use as an environmental aim rather than a measured result. The same format asked shoppers to plan ahead and made the product unusually difficult to explain: it resembled a sorbet but was not ready to eat. Ferrero used repeated campaigns, celebrity appearances and detailed serving instructions to make that unfamiliar ritual clear.

- Ferrero described Gran Soleil as produced, transported, stored and displayed without refrigeration before consumers froze it at home. - The 2006 launch pack held two 65-gram lemon tubs at a recommended price of €1.25. - A 520-gram multipack was listed at €5 and included two serving cups.

- Documented variants include lemon, mandarin, passion fruit, pineapple and coffee-cappuccino, but the list is not complete. - Advertising used the phrase “Gran Soleil, il nettare degli dèi” and featured Antonella Clerici, Enrico Montesano and Carlo Conti. - Ferrero recorded innovation recognition for Gran Soleil in its 2009–2010 and 2012 corporate reports.

- A 2008 campaign sought to explain Gran Soleil’s preparation and after-meal positioning. - Ferrero later said that the need for advance preparation demanded substantial communication. - In October 2014, Ferrero said it had suspended the enlarged commercial test across Italy; Corriere della Sera reported the company's statement. The product had already disappeared from many major chains. Reported explanations for its reception remain unproven. **▶️ Watch Related Video**

- **Corriere della Sera, 23 October 2014 — Ferrero statement on suspending the nationwide test**

**Region:** Italy **Associated With:** Ferrero - developer and marketer **Defining Feature:** A room-temperature dessert frozen by consumers at home **Status:** Discontinued - Italian national suspension reported in 2014

Italy

Ferrero - developer and marketer

A room-temperature dessert frozen by consumers at home

Discontinued - Italian national suspension reported in 2014

- **Corporate Social Responsibility Report 2008–2009** - **Corporate Social Responsibility Report 2009–2010** - **Corporate Social Responsibility Report 2012**

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